Makeup Concept PRIMIENCE hair color was developed by SHISEIDO's makeup and hair artists based on a concept borrowed from cosmetics. Just as makeup softens the appearance and makes use of color to enhance the facial features, PRIMIENCE controls hair color and brings out the hair's natural shine. Incorporating Skincare Technology Into Hair Color SHISEIDO applied its cutting-edge skincare technology and its in-depth knowledge gained over the years through conducted research on Asian skin and hair to develop a unique hair color that brings out the shine and texture of hair like never before.

Ultimate Straightening. Unbelievably soft smooth hair THE CRYSTALLIZING STRAIGHT SYSTEM combines exclusive hair care items with the straightening treatment to effectively enhance the overall finish and results.

Thermal Wave System CRYSTALLIZING QURL achieves curls and waves with resilience and a sculpted look while minimizing stress on the hair. “Beautiful Hair” -inspired hot perm.

Anti-Hair Loss intensive Treatment Prepared using a unique and exclusive process, it stimulates microcirculation and inhibits the enzymes which cause functional changes which lead to hair loss. Contains an exclusive pool of powerful vasoactive, antioxidant and oxygenating plant-based functional active ingredients (Aloe, Ginger, Calamus, Camphor, Arnica, Galbanum, Rosemary, Cinnamon, Myrrh and Nutmeg), which stimulate regrowth, strengthen the hair's anchoring system to the follicle and extend the hair life cycle, providing the ideal conditions for trophism of the bulb in its vital growth stage.

The Fanola Prestige Colour is a complete and innovative colouring cream enriched with Ginkgo Biloba, that offers protection and a longer lasting result. The range of 104 shades, 11 superlighteners, 6 intensifiers, 3 toners is formulated for safe, uniform and reliable colour performance. Our collection consists of permanent, semi-permanent colours, colour bath for maintaining colour and refreshes, warm tones with cool pigments, flexible range. The professional colouring cream is low in ammonia only 1.6% ammonia in each tube. KEY INGREDIENTS Ginkgo Biloba Offers protection for both the hair and scalp leaving the hair looking bright, healthy and full of shine for a longer lasting result.

Fiber Fix No. 1 Bond Fixer is a restoring treatment for colouring and bleaching technical services. With a pH of 3,0 - 3,5 Bond Fixer performs the following actions: Protects and restructures hair fibre during technical services (ideal for colouring and lightening) Penetrates the hair during the chemical process Hair looks restored, exceptionally shiny, strong and healthy Does not alter the final colour or lifting power

Kerasilk exclusive technologies – the result of Goldwell’s latest research – complemented with high-end ingredients, actively interact with the hair’s structure. For the first time, seven customizable salon services provide exceptional and long-lasting results. Salon exclusive home care products maintain the salon results.